Rockford Area Arts Council
The Rockford Area Arts Council hired Lightwave Creative to help re-conceptualize and build a new website. The website needed to represent the artistic values of the RAAC, while also presenting a lot of information in an easily digestible format. Site structure and topology were explored as well as options for the look and feel of the new site. In a matter of a few short meetings, the targets were set and clear. The new site was to be bold, with a strong voice for the arts and a nod to modern art containing simple shapes and color palette. Finally, the website was equipped with an artist database, updated donation functionality, language translation, and accessibility.