Stroll On State

The Stroll on State event in Rockford, Illinois is an annual holiday celebration that takes place on the Saturday after Thanksgiving. The event features a variety of activities and attractions, including live entertainment, a tree lighting ceremony, a parade, and a festive holiday market. The Stroll on State event attracts thousands of visitors each year and is a beloved holiday tradition for the Rockford community. It is a great opportunity for families and friends to come together and kick off the holiday season. For the 2022 Stroll on State event the Rockford Area Convention & Visitors Bureau selected Lightwave Creative to design a wide variety of campaign items including stickers, banners, billboards, magazine and digital ads. The event brought the city together and we like to think the design work contributed to the overall success for the attendees, sponsors, and the city of Rockford.