Who We Are

THE MISSION

We created Lightwave to help people bring their brands to life. Many brands today have a nice look, but need a good strategy. Or, have an amazing solution for people, but need help in communicating value and inspiring action. Our mission is to help you develop a brand your audience wants to engage. And, have fun along the way. After all, every new idea has the potential of launching your brand to the next level of success! That should be exciting!

THE NAME

The name Lightwave was originally an idea of light waves bringing out the color and personality in the world. However, the brand evolved to represent the idea that most of the light we see on the Planet comes from the Sun (represented by the imperfect yellow circle in the logo), which provides life to our Planet. Lightwave helps brands bring out their colorful personality. Lightwave helps bring life to brands. THE ART In creating Lightwave, we set out to develop a fun engaging brand that reflects our personalities. As skaters growing up, we found old 1980’s deck art as inspiration for the branding. The look has flow over perfect lines. It’s colorful. Interesting. And, a bit humorous at times.

THE ART

In creating Lightwave, we set out to develop a fun engaging brand that reflects our personalities. As skaters growing up, we found old 1980’s deck art as inspiration for the branding. The look has flow over perfect lines. It’s colorful. Interesting. And, a bit humorous at times.

Aaron Biby

Founder | Developer | Designer | Strategist
Aaron Biby's profile picture.

Husband, father, driven to create and inspired by the original Creator that holds all thing together.

ROB LABAK

Founder | Designer | Strategist | Art Director
Rob Labak's profile picture.

Creation blows my mind.  My family blows my heart.  When I can’t find the words, I use music.

We roll with killer creatives

READY TO WORK ON YOUR BRAND?

Reach out to us to get started.